VANASTHA - A Food Start-Up of Puttur, Dakshina Kannada

By BWA Envoy
July 1, 2022
3 Minutes Read

Vanastha Agro Foods Private Limited (@vanastha) was established in May 2019 in Puttur Taluk, Dakshina Kannada, Karnataka, by Nataraj Amrutesh Kalyani and Maruvanthila Ram Pradeep. It is a masala manufacturer that caters to customers along the entire coast from Kasaragod to Karwar. Currently, they sell 34 products ranging from chicken, fish, and egg masala to spices like rasam powderand ready-to-use batters like puttu podi and ragi huri hittu.

Ram Pradeep has spent several years working in Europe and the Middle East. However, he felt that the hometown he was born and raised in was just as important and that it was his ‘social responsibility’ to empower the people of Puttur by providing them with jobs. Since his mother is an experienced cook, he wanted to introduce her delicious spice blend to the world, one of the first few products Vanastha launched.

Nataraj Kalyani, on the other hand, has a different view. He believes that while most city folks have easy access to readily available spice blends, it is just as beneficial to offer these conveniences to the locals at affordable prices. The focus is to provide all-natural foods without preservatives, and Vanastha delivers that. He believes that as a local, it is essential to celebrate the local food culture too. All raw materials are locally grown and processed in the pristine, unspoiled, and uncontaminated villages of Puttur Taluk, thus also popular with the customers for their purity.

Starting with a few products, the catalogue has grown steadily after receiving rave reviews from the customers. Since all of Vanastha's products are a part of coastal cuisine, they are already popular in the coastal areas, and now they are slowly expanding their business outside, living up to their motto ‘your (customers) trust is our strength’.