KEERAIKADAI VENTURES – Where Customers realize the Nutritional Value of Greens!

By BWA Envoy
September 06, 2022
3 Minutes Read

Everybody is on the run. There seems to be a race ingrained in every other system in this world. The race to survive and succeed. The fast-paced lifestyle of the current times has caught up with every single person indeed. The competitiveness is high, and so is the expectation to prove one’s mettle.

So, where does an individual’s health come into this equation?

‘Health is wealth’, as the adage goes. Amidst all the humdrum of a quick-and-easy lifestyle with hardly any time left for self-care, an individual’s health has taken a back seat, unfortunately.

Thus comes into the picture an amazing venture with an aim to provide easy-to-serve and ready-to-eat healthy options perfectly suited to the era of quick fixes. Keeraikadai (which translates literally into The Spinach Store) (www.keeraikadai.com) brings an array of health benefits of about 120 spinach varieties to the dining table.

Their products are served as Dips, Cookies, and easy-to-make Curries that can be carried anywhere, prepared in a jiffy, and consumed easily. A single cup of the Greeny Dip Drink or one bite into the Greeny Crunch Cookies is assured to supplement one’s health with the nutrients loaded in the spinaches. Best suited to the busy world we are in, isn’t it?

Keeraikadai, an Agri-Tech food processing company based out of Coimbatore in Tamil Nadu, is the precious brainchild of Mr Sriram Prasad and Mr Sriram Subramanian. After a decade-long successful stint in the IT sector, they came together in 2018 to establish this venture. The company also has an international branch and foreign customers now. Their interests and knowledge in farming helped them build a network of more than 1500 farmers who aid in initiating their supply chain with fresh and organic spinaches.

With the sole motive of providing ‘food as medicine’ to their customers, the company ensures to deliver the remarkable health benefits of Greens in simple sachets and boxes. The founders are indeed proud achievers of the integration of ‘tradition with technology’ through their company, which has also been manifested by their launch of an Augmented Reality App recently. This App acts as a repository of the nutritional information of about 120 spinach varieties. The idea is to make everyone realize the importance and benefits of spinaches to one’s health.

It is only right to call Keeraikadai Ventures the go-to place for nutritious food and in turn, a healthy life.