In today's fast-paced world, we make quick buying decisions. We often forget to check the ingredients of the cosmetics we use. These may contain alcohol, harmful preservatives, and other chemicals that may reach our bloodstream and accumulate over time when we apply them to our skin. They may have animal derivatives that can create a yuck factor for vegetarians, vegans, and health-conscious people.
The Vidhyanjali Ahinsa Soundarya (www.vidhyanjalionline.com) in Bhopal, Madhya Pradesh, has emerged as a viable solution to these problems. They make products free of animal derivatives and dangerous chemicals under the leadership of Vaibhav Dewal, the company's CEO. They use top-notch materials and adhere to strict manufacturing guidelines. There is complete transparency regarding the ingredients utilized, which are plainly stated in layman's terms on the product label.
Image Courtesy: www.vidhyanjalionline.com
Demand for vegan and cruelty-free cosmetics is growing due to the availability of information online. People today are increasingly conscious of animals and the environment, so they seek cruelty-free and long-lasting products. In recent years, the vegan cosmetics sector in India and the United States has grown, increasing the number of brands. By 2025, it is estimated to be worth around USD 3.16 billion. Vidhyanjali Ahinsa Soundarya is committed to developing 100% organic, safe, and beneficial goods over time. These cosmetics encourage eco-friendly, sustainable, and nature-based living while having medical properties. Organic goods are less prone to trigger allergic responses and provide superior outcomes.
They're also affiliated with animal rights groups like PETA and the BWC. They manufacture in-house rather than outsourcing to maintain control over manufacturing standards, quality control, and adulteration. Vidhyanjali is dedicated to long-term sustainability and has committed a minimum of 1% of its annual net profit to CSR. They also aim toward a carbon-neutral goal by using natural and biodegradable components. Aside from that, more than half of their employees are from the lower socioeconomic strata of society.
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