UNIVERSAL INDUSTRIES - All that Glitters is Gold

By BWA Envoy
February 09, 2022
2 Minutes Read

The Tarai region, located at the western tip of the Nainital district is one of the lushest “Green Revolution Belt", covered with sugarcane fields amidst patches of blooming mustard - thanks to the array of quality agricultural services offered by Universal Industries.

Incorporated in 1976 by two brothers Rajeev Rawal and Vineet Kumar Rawal, Universal Industries (www.taraigold.in) started its business by catering to the needs of the farming community in the Tarai region. It soon became a popular name in the fertilizer market, symbolizing purity, reliability, and quality. Justifiably, the products were sold under the brand name, Tarai Gold. Today, this most sought-after brand is sold across India, the Far East, the Middle East, and Africa. They currently operate four manufacturing units, three in Kashipur and one in Gorakhpur to meet their demand. Their range of products includes chemical fertilizers, organic fertilizers, agriculture bio-fertilizers, chemicals, cattle feed, animal feed, agriculture biopesticides, and cattle feed supplements. They’re manufactured using state-of-the-art technology by trained professionals.

Their USP is their products’ quality, which is analyzed on parameters, like composition, packaging, purity, and shelf life. They believe in ethical business practices and proactive customer relationship management.

Vivudh Rawal and Rishab Rawal, the second generation, are now involved in the business. They’ve also forayed into manufacturing of cattle feed, under the auspices of Tarai Biotech Limited. Industry experience and in-depth knowledge have helped them earn a huge clientele. All things considered, Universal Industries is playing a vital role in maintaining global food security and ensuring agricultural output through its array of products and services.