RAJURI STEELS - Built on the Foundation of High Quality & Strong Values

By BWA Envoy
May 11, 2022
2 Minutes Read

Steel is used as a building block of modern civilization, quite literally, since it is a part of almost every vital sphere, from buildings and defence to renewable infra. Rajuri Steels (www.rajuristeels.com) understands this well but has not relied only on the natural properties of steel for its business expansion. Based in Maharashtra, Rajuri primarily services the construction sector across India. It manufactures rebars of different sizes, grades and finishes in one of the state's largest TMT bar manufacturing plants. It is also engaged in casting metals and provides cut and bend services with high degrees of precision and consistency.

Rajuri has experience on its side because of the promoters’ decades of expertise in the steel industry. Over time, the company has adopted the German Thermax quenching and tempering technology – a world standard that meets the highest of European benchmarks. This has resulted in the manufacture of fascinating products that boast not only excellent bend, weldability and cost-effectiveness but also life-saving features such as fire resistance, earthquake resistance and strain ageing.

With its constantly improving quality management system (an ISO 9001:2015 company), Rajuri delivers products that are highly appreciated by the company’s novel and returning customers alike. The company also takes pride in its support initiatives. For instance, a free-of-charge mobile van is deployed as a knowledge centre to help structural and civil engineers resolve site issues and respond to customer queries.Despite a minor blip due to Covid-related issues, the company managed to increase its net worth and profit margin significantly due to a better pricing strategy.

Notwithstanding stiff competition in its sector, Rajuri Steels has maintained its unique position in the Indian market owing to its high-quality products, robust value framework, sustainability and a deeply instilled corporate social responsibility.