A Visionary with a Mission to ReEarth – R S Rajan, MD, PRIVI GROUP

By BWA Envoy
August 09, 2022
3 Minutes Read

Shri R S Rajan, the Managing Director of Privi Group (www.privilifescience.com), has donned many hats in a career spanning thirty years. An ingenious leader who has made his mark in various domains ranging from home appliances to water treatment and agrochemicals, Rajan is the brain behind many revolutionary products in the Indian market.

His experience in the pioneering team of Eureka Forbes, the trendsetters of direct sales in India, was just the beginning of a leader and a visionary. Throughout his professional journey, Rajan has been pivotal in launching and reinventing products and indigenizing new businesses to grow in the Indian market.

As a Co-Founder and Director of Livpure RO Water Purifier, a start-up by Luminous Water Technologies, Rajan has played a central role in anchoring the business and building an iconic brand in drinking water technology. Such is his towering presence in promoting pure drinking water that it doesn’t come as a surprise to know that he is the force behind the Rail Neer Project for IRCTC.

Shri R S Rajan’s forte as a leader isn’t limited to building a sales-driven organization. His contribution has been commendable in both - public and private sector ventures including, the very recent Ayushman Bharat.

Privi Group and its growth story bring to light a strategic thinker and a change manager with a vision. Privi Group (Privi Organics, Privi Life Sciences and Privi Biotechnologies) underwent an organizational and cultural overhauling as a part of Rajan’s strategy to strengthen the group’s position in the competitive market with minimum impact on variances.

Rajan believes in a research-based approach, and even as Privi Group ventured into agrochemicals, his primary focus remained on sustainability and food security. In his current role as the Managing Director of Privi Life Sciences, he emphasizes creating eco-friendly and innovative solutions that empower the growers and, at the same time, safeguard the interests of our planet.

Marking Privi’s contribution to Climate Smart Agriculture Solutions and its presence across sixteen countries in both B2B and B2C segments, Rajan proposes the unique concept of ReEarth – a drive to Reclaim the planet’s future through sustainable agriculture.

From water technology to speciality chemicals, Shri R S Rajan has played exemplary roles as a leader and mentor inspiring his team with his steadfast learning and proactive approach towards change.