MERLIN CREATIONS: Sustainable Haute Couture

By BWA Envoy
April 06, 2022
3 Minutes Read

Samir Kohli and Amita Naithani set out to create a world of fashion on their terms of providing world-class wardrobe solutions in a sustainable manufacturing setup. With their skills in management and design, the duo started Merlin Creations (www.merlincreations.in), and have since nurtured it into one of the best garment manufacturers in India. Merlin Creations is a Noida-based woven and knitted garments manufacturer with an exquisite global clientele. Ralph Lauren, Guess by Marciano, Karen Kane, Tommy Bahama, Chico's are some of the brands that adore Merlin's blend of contemporary design and Indian craftsmanship.

Merlin is expert at craft-based heritage embroideries on woven garments, wool embroidery on knitting, and hand-dyeing techniques on fabrics. Their fine needlework and exquisite embellishments weave magic into a range of knits, textiles, materials, and garments. The dedicated team at Merlin Creation comprises master dyers and artisans specializing in traditional textile dyeing and printing techniques such as Tie and Dye, Vegetable Dyeing, Batik, and Hand block printing designs done on the highest quality of delicate fabrics. Merlin offers a complete range of embellished woven and knitted garments and bespoke embroidered garments for men and women.

Kyra USA, an apparel company, collaborates with Merlin Creations. They share innovative ideas based on the latest international trends and forecasts with the custom design team at Merlin. Kyra USA functions in NYC, the world's fashion capital. Merlin and Kyra's fashion designers and print designers use the latest software tools for virtual and cad-based design and pattern developments. The designers work with various styles, prints, surface embellishments, and textures. They transform their design ideas into the most stunning and trendiest creations.

Strong, talented women helm the client servicing team at Merlin Creation. They bring in their ideas and skill to better the client service at every stage of garment production. Committed to socio-environmental development, Samir and Amita believe in ethical business practices. Merlin Creations started as a small unit has now grown into three acres of garment manufacturing factory. Their state-of-the-art export house echoes their vision to provide specialized technical support to local artisans.

Merlin Creations has been a source of livelihood for local workers. Their H.R. policies for the welfare and stability of workers have had a positive financial and societal influence on them. It has led to a happy and dedicated task force with very low attrition. Local artisans work in a clean, safe and convenient working environment.

High-end Japanese embroidery machines, sewing machines provide efficiency in manufacturing. A lead time system governs the order processing and fast tracks the process for quick turnarounds. Merlin Creations has evolved into a successful garment manufacturer and caters to major retailers and buyers at home and in the U.S., Japan, U.K., and Europe. It possesses approvals from the Government of India and social compliance by Sedex, a key pillar of SMETA.