KNEAD-O BREAD - Artisanal Bread Handcrafted with Love

By BWA Envoy
April 07, 2022
2 Minutes Read

Nirmal George’s passion for cooking and penchant for new culinary experiences are well known to his family and friends. According to him - If there is one thing that binds great friendships, it is food. A few years back he cofounded Ideas *R Us, a Think Tank with Amitha, his life partner. Through Ideas*R Us they create novel ways to experience life, be it bonding with friends over well-designed and engaging board games, or over good food. Prior to co-founding Ideas *R Us, George a hard-core foodie, was part of the core team that created, launched, and ran the operations and sales at Spell Foods & Leisure Entertainment for brands like AttaGalatta and Bagels & Bakes. Over the years George dabbled in various food concepts in Bangalore to get a feel for the market including a midnight food delivery business long before it was even a concept (way back in 2010).

After a few deliberations, the duo decided to start a bakery manufacturing unit in 2019 with two visions – one to create job opportunities for underprivileged women and equip them with the necessary skills to become economically independent. This vision is close to Amitha’s heart. The other vision was to demystify the tag and perception of “Artisan Breads “being elitist by making quality products, accessible and affordable across Bangalore.

Today, Ideas *R Us owns and markets the Knead-O (@kneadobreads) line of breads and baked products through general trade, supermarket chains, and retail stores across Bangalore. They have partnered with food delivery services like Swiggy, Zomato, and Amazon to make their products accessible to their customers while retaining the freshness of the product. Their products are widely appreciated for their genuine pricing, uncompromising quality, and consistency in taste.

They follow the “artisan-style” of bread-making process, where the bread is made by hand, using high-quality ingredients. Artisan bread baking is about a stronger focus on the quality of each individual loaf as opposed to mass-producing many loaves of the same kind of bread. These types of bakery products are usually crusty, with a large and open-cell structure, making the product superior in taste when compared to mass-produced products. Over the last four years, team Knead-O has been well-trained to bake the artisan-style products confidently daily and always with a smile. Each Knead-O product you purchase provides their women employees a chance of a better life – a life of respect and economic empowerment.