Is this Manufacturer going to Spick and Span the way to India’s FMCG Billboard?

By BWA Envoy
August 11, 2022
2 Minutes Read

Once upon a time, the old fangled ways of cleaning during the Indus valley civilization were considered optimal. Ammonia as a disinfectant and vague formulations- that’s a lot of stank. India has come a long way. Amid the hullaballoo of the FMCG czars, medium-scale businesses are trying to stay ahead of the grain. Meet Agam Heaven Sent (www.agamheavensent.com) from Punjab- living the pipe dream.

The firm is a contract manufacturer and formulator of products, such as toilet cleaners, detergents, house cleaning agents, and cleaners for baby tools. The company undertakes turnkey projects and executes them under strict quality checks to mitigate the risk of product failure. Professionals at Agam Heaven Sent implement a sophisticated approach for each product.

The “Swatchh Bharat Abhiyaan” by Prime Minister Shri. Narendra Modi deserves a special mention. The purchase volumes went from 2.9 crores to a good 4.9 crore households in 4 years. The venture is helping manufacturers like Agam Heaven Sent help their clients pull consumers out of their mire of panic buying of essentials.

The global FMCG industry went full circle- Leveraging on the mundanity of everyday consumer demands to now catering to the calamities. The recent global pandemic saw big fat sales of hand sanitizers and disinfectants. Isn't this the normalization of panic buying right there? According to a report by JP Morgan, sales of household cleaners saw a 100% leap during the first three months of 2021. Dishwashing and general kitchen detergents saw a 40% growth as well.

Capitalizing on the pandemic pariah, Agam Heaven Sent is constantly adorning its products with innovation and services with quality. The formulations and a vast range of products live up to the consumer expectations of quality and almost unattainable hygiene standards.